PPSDC Open House

April 11, 2017 @ 6:30 pm – 10:00 pm
Hilton Garden Inn
3805 Murphy Canyon Rd
San Diego, CA 92123
Janet Bark

The PPSDC April 11, 2017 general meeting will be an open house event with Canon Explorer of Light, Michele Celentano. After 25 years of experience, Michele’s passion for transforming her photography into works of art only continues to grow. She considers herself incredibly blessed to enjoy such a wonderful and amazing career.

Michele was awarded her Craftsmen Degree from the Professional Photographers of America and the Accolade of Photographic Mastery from Wedding and Portrait Photographers International. Her artwork has been published in literary works such as Rangefinder, American Photographer, Shutterbug, Studio Photography as well as numerous books on the art of photography.

Michele is one of an elite group of photographers to be sought out by Canon USA to represent their company as an Explorer of Light. Only 50 photographers nationwide hold this honor. Michele and her images were recently featured in numerous advertisements for Canon and their new professional line of cameras. In addition to running her studio full time, Michele continues to travel internationally to teach and lecture on the subject of professional photography and imagery.

Most recently, Michele published her first book Photographing Families – Tips for Capturing Timeless Images.

From Michele:

Selling portraits has changed dramatically over the past few years. Before digital, we had proofs and some even scanned images to do sales. As digital took hold of our industry, so did digital files, leaving printed photographs and portraits sales in the past.

It’s time to reengage with printed portraits for your clients. After 25 years of selling without printed photographs, I have learned the value of preprinting and selling your work.

During this PPSDC open house presentation, I will walk you through what you need to do to get started selling with printed photographs, teach you how to price, sell and turn your digital file business into a thriving printed portrait business. Using both a reveal wall (thanks to Sue Bryce), slideshows, and digital technology, I will teach you how to increase your average portrait sale.

Pre-Meeting Networking / Happy Hour: 5:30pm-6:30pm

Online registration is now closed. Please register in-person at the Open House reception desk.

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