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PPSDC Open House – April 2019

April 23, 2019 @ 6:00 PM - 9:00 PM

Please join us on Tuesday, April 23rd as PPSDC presents their annual Open House with master photographer Luke Edmonson!

Evening Program

Luke will give a talk on Making A Complete Picture. Most photographers quickly learn that “Impact” is critical to making an incredible picture. However, Impact alone is not enough to reward our audience for participating in viewing our photography. Impact by itself will make your audience feel like you are selling something that is a fraud. On the other hand, you can create something interesting to look at that if it doesn’t also have Impact, then why take the time to see what it is that you’ve created?

So the question becomes, what can we learn about how Impact and Subject Matter work together to create a compelling picture and how can we go about “baking” into our photos that which will reward our audience for participating in looking at them. Are there things that we can do to reward someone for investing the time to look, leaving clues allowing them to experience even more enjoyment?

This question led Luke to looking back in time to the photographers of the past who were actively pursuing this line of questioning and what he discovered not only surprised him but led to a transformation. If you appreciate Luke’s work, you know that it is more than a “mechanical marvel” and that there is careful consideration given to each of the touchpoints we have as photographers to influence the final print.

Join us as we discuss why so many photos are “Incomplete” and how to combine Impact with other essential elements to create photographs that not only stand the test of time but they also have something to say.

Speaker Bio

The Edmonson’s have been called a Master Photographer to Master Photographers and with good reason.

With a lifetime spent growing up within the industry, the indelible impact Luke Edmonson leaves with clients, students and peers around the world is remarkable. No doubt, his signature style is unmistakable. But it’s his Iron-Sharpens-Iron philosophy that has fueled his art and professional success.

A relentless pursuit of excellence through competition. Selfless mentorship. A hands-on benevolence with his passionate charities.

Simply put, the Edmonson Way means that giving is a both a privilege and a path to self-improvement; for himself and those he encounters.

In 2015, Luke, a Triple Master Photographer of WPPI, presented his father David with WPPI’s Lifetime Achievement, the organizations highest honor. Luke is also one of the three founders of WPPI’s Certification Program for Wedding & Portrait Photographers, the first ever of its kind.

Professional Photographers of America recognizes Luke as Master of Photography (M. PHOTOG), Photographic Craftsman (CR. PHOTOG) among other honored designations. He is also a PPA Diamond Photographer of the Year, as well as three-time winner of both the Kodak Gallery Awards and Fuji Masterpiece Awards.

Luke previously earned his Fellowship from the Societies of Wedding & Portrait Photographers (SWPP) in the UK and was honored by the Australian Institute of Professional Photography’s (AIPP) as their Overseas Photographer of the Year.

As a member of the Camera Craftsman of America, Luke is part of one of the oldest, most prestigious groups in the world dedicated to advancing the profession of photography as an art form.

Luke Edmonson is a sought-after speaker and educator locally, nationally and abroad, teaching workshops to the up and coming aspiring photographer, to share his talent and know-how to help others hone their craft. He also serves as a print judge at various international print competitions and is a Past-President of the Dallas Professional Photographers Association.

It’s often said that Art Imitates Life. If you’ve ever seen the work of Luke & David Edmonson, this is clearly true:

Profound with dimensionality, ingrained with emotion and compelling in their beauty.

This is the Edmonson Way.

This is the best time of the year to join PPSDC, receiving two months free, so join now.

The PPSDC Open House event is FREE, but you must pre-register below.


April 23, 2019
6:00 PM - 9:00 PM
Event Category:


Janet Bark
(858) 774-5993


Courtyard Marriott / Mission Valley
595 Hotel Circle South
San Diego, CA 92108 United States
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